This position is located in Lehi, Utah. Any qualified candidate must be located there or willing to relocate.

Company Description

Trove Nutrition is a subsidiary of Trove Brands—parent company of global brands including Owala, BlenderBottle, Whiskware, and more. Trove Nutrition’s two brands: Oath Nutrition (a sports performance brand) and Canoo Kids (a pediatric nutrition brand). Both brands launched in 2024, already have retail distribution, and are poised for rapid growth.

A career at Trove is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Job Description

We are seeking a seasoned General Manager with a robust background in the nutritional supplement industry. The ideal candidate will have over 10 years of experience in one or more CPG brands, with a proven track record of leadership and success across many—if not all—departments. This position will report directly to the CEO and will play a pivotal role in steering our company’s strategic direction, managing daily operations, and nurturing a dynamic team environment to drive business growth.

How You’ll Make an Impact

  • Develop and implement business strategies that align with the company’s objectives and catapult both brands into the spotlight.
  • Lead and oversee the operations of various departments including R&D, Marketing, Supply Chain, Customer Service, and more to ensure operational excellence.
  • Foster a collaborative, respectful, can-do, and big-thinking environment
  • Drive innovation in product development while ensuring compliance with industry standards, regulations, and our brand promises.
  • Monitor financial performance, budget management, and cost control measures to achieve fiscal health and profitability.
  • Cultivate strong relationships with key stakeholders, suppliers, and business partners to expand market reach and fortify supplier networks.
  • Analyze market trends and customer insights to identify new business opportunities and enhance product offerings.


We seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we’re looking for someone with the following skills and experience:

  • Minimum of 10 years of leadership experience in the nutritional supplement industry, specifically in either sports performance or children’s nutrition products.
  • Proven leadership skills with the ability to manage and motivate diverse teams.
  • Excellent strategic thinking and business acumen with a data-driven approach to decision-making.
  • Proven track record in overseeing R&D, marketing strategies, and supply chain logistics.
  • Exceptional communication and interpersonal skills to interact with all levels of an organization and its external stakeholders.
  • Bachelor’s degree in business administration, Management, or related field.

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

  • Comprehensive medical, dental, and vision care
  •  Paid Time Off     
  • 401k package with employer matching
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!